Don't worry about your prices and don't every try to compete on prices. Don't worry about phone hooks, overcompressed images, logos, or anything about the site. It seems to me that you need to really focus on who your market is. "Outside of India" or "ages 16-45" is a very, very broad market for somebody as small as you. Are you after hip urban 20 somethings? Are you after rich NYC moms? Be very specific here. Age, gender, living arrangements, where they work, how educated they are, what is their income, how many pets (and what type) do they have, what is their favorite TV shows, favorite musicians, what type of coffee do they get at starbucks, etc... Give this person a name, even find a picture that matches who they are... Why would this person buy from you instead of your competition? What unique thing do you give this person that they can't get anywhere else?