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Comment by RivieraKid | Hacker News Reader

"Huge for developers. Massive for everyone else."

"Completely new. Completely Mac."

I find meaningless slogans like these really disgusting and annoying. And it's not just Apple, every second startup does this.

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The fact that it is so widely used should tell you that it is effective.

Here is a small primer on the psychology of slogans: http://www.adslogans.co.uk/ww/prvwis11.html

Did you really link to material on an ad company's website in order to provide evidence that advertisements are effective? Would you expect anything other than "ads are useful and effective" from an ad company?

More importantly when OP said the slogans were annoying/disgusting, it was a statement of OP's personal opinion. OP never said in general the public finds these slogans disgusting/annoying.

An ad hominem if I have ever seen one! To answer your question though, yes as it gives a simple, researched and concise explanation as to why these are useful and might make the commenter think that they aren't as "meaningless" as they seem.

I am not sure why you interpreted my comment as an ad hominem but I sincerely apologize for offending you, that was not my intention.

I don't like it either, but that kind talk that has been around for as long as people have had something to sell.

annoying I could understand but "really disgusting"? what is it that bothers you so much?

Disgust includes a "feeling of strong disapproval". I didn't physically throw up reading them, but I did read out a couple aloud in the office and scoffed. They're so smug and grandiose that it's very off-putting and I wish they'd just let the product speak for itself. (I use an iPhone, iPad and MBP.)

> I did read out a couple aloud in the office and scoffed. > They're so smug and grandiose

You have to admit there is a little bit of irony in this.

A little bit! Scoff was a bit of a rushed word I have to admit. It was less scoffing and more whining...

Slogans and mottos and such have a long history (to the extent that a lot of them are written in Latin because the practice was common when Latin was a living language) and rarely say much concrete.

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