Hacker News Reader

All in line with Apple except for the price. Probably north of $299 else how would you stand out? They aren't willing to lower the prices on obsolete / commoditized items. No way they would price a premium, hot fashion+tech must-have accessory at that price.

View on HN

Apple's thing is not high prices but high margins. I'd imagine they can get embarrassingly good margins for a sensor-only, display-less device even at what seems to be a low price point. We'll see I guess!

There isn't much difference between the two in this context

It only matters if your equivalent competition is higher priced or not, and Apple has been doing well enough there.

Reply on news.ycombinator.com