In turn, I expect there to be the usual major backlash that Apple did not release a unicorn Dick Tracy watch from the future. Many folks will say that Nike, Fitbit, etc, already did this. But Apple's will be better designed and incredibly tightly integrated. There will also probably be some genuine novel parts to it, most likely around recharging (solar/wireless? Never take it off?) and the ability for the person to customize how the device looks. There will probably also be a few other applications beyond fitness and health. (Payments?) Ultimately I'd guess it will eventually be worn by most folks who buy the latest Apple phones. I expect it to be relatively cheap compared to most new Apple products, prob $149 or something. When iPhone 6 hits you'll probably be able to buy one for $99 or something when you buy the phone.