Hack Reactor has a brand now, but I was in it over a year ago. When I graduated it had no brand whatsoever. It was selective, but nobody had even heard of it. Worse still, employers I did tell about it, tended to immediately assume it was essentially the same as another coding school with barely half the instruction hours and a far worse student teacher ratio. For the most part, what I got from Hack Reactor was the hard skills.
I presented prototype of a robot fighting game at an Backbone.js meet-up, I did a hackathon at fb and I went to a bunch of other meet-ups that focused on actually coding things as opposed to mixers. I also had profiles on AngelList, White Truffle and Stack Overflow, all of which linked to my Github account.
The vast majority of the inbound messages I get on LinkedIn are pretty much just looking for me to work with exactly the same technologies or even just a subset of the technologies I worked with at Groupon. I ignore them. But sometimes, a company has noted the MOOCs and more often than not those opportunities involve learning something new and are much more interesting to me.