Yes, it's difficult to make people think about it. At the same time, sometimes the units "don't matter" (like speed limits, 50 is 50 in the speedometer, just make sure you're not looking at the mph scale)
I want to slap somebody when I hear about "pounds" or "feet/sq ft", or even worse, Fahrenheit (since this is a non-linear transform)
At least everything in the supermarket is marked per pound and kilo