Adapt or die
I guess putting technology in the hands of the non-visionary executive with a strong business sense is basically asking for your [tech] company to die. You need engineers or at least visionary product people in management positions making these kinds of decisions. While it would have been sad if excite had bought Google, it would never happen because they didn't have the vision. And if they did get the vision, Google probably could have continued to become a semi-success in that environment (although probably nothing like what it is today).