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The Lakers have a ton of championships that have gotten them a MASSIVE following and they're in the largest market in the country. The Heat are nowhere remotely close to being as valuable. This isn't a matter of talent, it's a matter of history, brand loyalty, advertising, and all the money that comes with that.

I don't think the players matter much in the valuation of a franchise outside of winners = more money.

That's not how franchises are valued. Talent comes and goes.