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Comment by MisterBastahrd | Hacker News Reader

Lakers? More. Others? Not as much. The only other NBA team worth that kinda scratch is the Knicks. Ballmer WAY overpaid for a second tier team that happened to be in a prime market. He should seriously consider renaming and rebranding it as soon as possible.

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second tier team

* Finished with the 4th best record in the league

* Made it to the 2nd round of the Western playoffs

* Have arguably the best PG in the game

* Have the biggest bandwagon next to Portland & GSW

The future is blindingly bright for these guys, and you want them to rebrand. Please

Yes, second tier team. For the vast majority of that franchise's existence, they have been synonymous with failure. They will never be as popular as the other team in that city, and they don't even pull in half the revenue the Lakers do. Given the team's negative history, not even considering the recent debacle that forced the sale of the team, they'd do well to come up with another brand that could have greater resonance with the local and national audience. They're almost certain to do a complete brand redesign anyway.

http://www.forbes.com/nba-valuations/list/

Week they certainly don't have history or prestige, which matters a lot in sports teams' longevity of popularity.

The Heat are the reigning dynasty with three of the best players in the league on one team surrounded by an all-star cast. They'd at least tie the Lakers in cost. But yeah, the Clippers are second-tier relative to some of the talent out there, I agree with that.

The Lakers have a ton of championships that have gotten them a MASSIVE following and they're in the largest market in the country. The Heat are nowhere remotely close to being as valuable. This isn't a matter of talent, it's a matter of history, brand loyalty, advertising, and all the money that comes with that.

I don't think the players matter much in the valuation of a franchise outside of winners = more money.

That's not how franchises are valued. Talent comes and goes.

Pretty sure the Celtics would bring in a decent number, given their storied past?

Sure, the Celtics too. The Celtics, Bulls, Lakers, and for the moment the Heat all have national followings. The Lakers and Celtics because of their dynasties, the Heat for their current success, and the Bulls because of their Jordan dynasty and because WGN broadcast their games nationally during that era.

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