I used Prim a few times, then they called it quits. At some point during the article I figured I'd see what they'd done with the Prim domain and found...a fully functional Prim.

At first I thought I had just imagined it had gone under, but apparently not: http://techcrunch.com/2014/01/06/prim-laundry-shuts-down/. Seems strange to not, you know, email your customers again if you decide to resurrect a product.