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This is really not that difficult of a question to answer.

If you're coming from a more B2B oriented company and interviewing at a more consumer oriented one, say you're interested in working on consumer oriented products.

Same goes for the reverse.

With a little creativity this is a pretty easy question to answer, just gotta practice your rhetoric before-hand.

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It's also an opportunity to demonstrate that you've done some basic research about the company and what it does, since giving an intelligent answer to the question "why do you want to work at ACorp?" is only possible if you've done that kind of research.

Exactly. I actually looked forward to those kinds of questions because it really gives an opportunity to demonstrate passion, which I found becomes less and less relevant as the company becomes bigger.

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