None, it appears O and ở are interchangeable to Google.
At least Google seems to have a way to detect visually similar letters.
So in response to:
> I'm not sure if interchangeable is the right word. 'phởne' and 'phone' yield different result lists.
The results are different because it's matching somethings that are an exact character match, and others that are just visually similar (homographs?).