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Looks like a Yeoman generator that sets up a Gulp config file. And a marketing thing for Source.

(Phở author here)

As a front-end developer you have to do lots of things that can be automated (minifying JS, compiling LESS, optimizing images, making sprites).

Gulp is great for this, but it still has a steep learning curve. Some basic setup is easy, but it took us quite a long time until it was reusable and solved all common tasks.

So pho is a gulp replacement?

Not at all, it's a set of configurable Gulp tasks and a Yeoman generator.

Oh I see, you bootstrapped some common basic tasks and rolled them all up into one. That's pretty useful. Thanks for sharing.

Looks like it's an abstraction on top of Gulp (i.e. it uses Gulp).

Just google "Phở" and I'm sure you'll find plenty of relevant sites containing documentation, code samples, and more. Oh wait...you'll actually get a bunch of sites about soup.