Nice landing page, I'll give them credit for that. But why would I want to use this instead of Express or Restler?
Express allows you to expose HTTP endpoints as APIs but it doesn't facilitate the quest to build/aggregate/protect/document APIs that interacts with various backend systems, such as DBs, Cloud services, and internal REST/SOAP APIs. LoopBack is positioned to be a fully-fledged API server with SDKs for JS, iOS, and Android.