I think I'd like to actually hit a real store prior to buying this, as my guess is that this is just Getting Real v. 2.0.
It clearly not aimed at their fans, but a much broader business crowd.
It clearly not aimed at their fans, but a much broader business crowd.
But I still think you're right: this is a book for people who buy business books in airports and read them on planes. Which is where 37s probably needs to be heading - my dad wears a suit to work and has never heard of them, but I think he'd get excited by some of their ideas.