Rework: Unveiling the cover

37signals.com

12 points·mgcreed··4 comments

I think I'd like to actually hit a real store prior to buying this, as my guess is that this is just Getting Real v. 2.0.

It clearly not aimed at their fans, but a much broader business crowd.

From the comments: Getting Real was primarily about software development. Rework is primarily about starting, running, building, growing (or not growing) a business. There are some shared ideas between the books, but Rework was written from scratch. It’s a new book.

But I still think you're right: this is a book for people who buy business books in airports and read them on planes. Which is where 37s probably needs to be heading - my dad wears a suit to work and has never heard of them, but I think he'd get excited by some of their ideas.

Agreed. 37s has more to say about business than they do about software development in my opinion. There is a huge audience that is small business that thinks it needs to be large business - 37Signals can speak to them.

Since it's likely they'll regurgitate what they've already said on their blog and other book in a slightly repackaged form, it looks like an ideal target for a summary. If someone wants to send me a copy and I'll have it up on Squeezed Books as soon as it comes out.

Also... the comments there are crazy. People falling all over themselves with praise.

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