By that logic, we shouldn't have done anything about pop-up windows with ads either? Yet we did, and the world was a little bit better for it. Naturally advertisers, being the sneaky shits they are, didn't learn their lessons and are now repeating the same tactics with javascript/html5 overlays. When those become too annoying, we will find a way around those too, and the world will keep on running.

To me, it's simple economics. If their contents is worth it, they'll find a way to monetize it. If they can't find a way to monetize it, then the contents wasn't worth it.