I'm guessing the submitter is making a suggestion to deal with the _why/Zed Shaw articles.
The analogy only works if, like me, you consider Erlang articles to be a sort of white noise that you hardly notice, and the-programmer-formerly-known-as-_why articles as being slightly annoying.
"Oh no, people are submitting the same old Erlang articles, the current focus/glorybaiting must be getting annoying!"