It should be noted that the free version of said compiler may only be used to produce software released under a GPL compatible license. This is unusually restrictive and rules out Ada for most people right away.
It is either Free Software only or an expensive commercial subscription to AdaCore's services. I mean the "expensive" is a guess, but given that they do not list prices on their website but ask you to contact their sales department, we can assume they are far from cheap.
In a world where you can develop commercial, closed source software in all popular languages using free tools this seems anachronistic. I understand that AdaCore needs to make money somehow and this is probably the best business strategy for them, but still, it seriously limits the appeal. The appeal of Ada in general too, because it seems there is no (truly) free, modern Ada compiler.
Interestingly enough the situation seems to be similar for most of the failed languages of days gone by. If you look for implementations you only find DOS era stuff and X thousand dollar "solutions" which milk the enterprise/government legacy code market.