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We changed the url from http://techcrunch.com/2014/05/15/antvr-kit/, which points to this one.

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Wrong decision in my view. Although the Techcrunch piece isn't great it's preferable to the Kickstarter marketing copy as there's at least a touch more context and background.

You may be right. However, posts from kickstarter.com make it obvious that this is a fundraiser, not an existing product. I think that's the most important piece of context and it's in readers' interests to have it be clear up front.

I'll keep that in mind next time.

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