Sounds unlikely, but not impossible.
This technology is going to get irritating. Imagine browsing a newsagent with all the magazines flickering images trying to compete for attention, like myspace spilt into the real world.
Here's a short of video of some of the advertisements and interfaces created for the film: http://www.foreignoffice.com/projekts/movies/movie_com.htm
Edit - found one: http://www.wired.com/gadgetlab/2008/09/video-esquire-e/
I don't think it is that bad, probably Wired only bashes it because they are envious.
and
"Wizard School" - http://steve-yegge.blogspot.com/2006/07/wizard-school.html
may be of interest to you.