One tiny thing though, at the bottom it says
> Recall that OS X apps are not true executables, but actually special directories (bundles) with the extension .app. open is the only way to launch these programs from the command line.
Actually, you can launch them in other ways. Example
/Applications/Google\ Chrome.app/Contents/MacOS/Google\ Chrome --user-data-dir=/Users/<username>/temp/delmechrome --no-first-run
Will start a new instance of Chrome with it's own datastore in ~/temp/delmechrome. add some URL to the end to have it auto launch some webpage. Delete ~/temp/delmechrome to start over.