That's quite interesting! Does it rely on steganography? Because as far as I know, it's quite difficult to keep the integrity of stego contents if the system is public knowledge (e.g. a low pass filter may destroy high frequency watermaking). The sheer amount of degrees of freedom in a minute of 30fps 4k video though makes it seem not so hard to accomplish a steep ( video quality x decoding probability ) tradeoff for attackers.
Of course, then there's the software integrity problem -- I can't imagine a feasible system that prevents bypassing the software verification completely. Or, for hardware checks, I can't see a regulation enforcing "All TVs must have this enabled" (i.e. you just buy from an open brand).
This would be more interesting though for authenticated video streaming. Imagine every user is required to reveal a real identity to retrieve content. Then they can not only watermark the content but point to the exact user responsible, as long as the content has enough degrees of freedom to support it. Makes file sharing a lot harder if you can be held responsible after an indefinite period.