This reads much less like a clear explanation of "What Entrepreneurs Should Not Do", and much more like, "Huhuh, dude, check out this idiot and his idiot paper, huhuhu!".
Classy, Cuban.
Classy, Cuban.
Similar things can be said for his other point - cut the bullshit/fluff. Perhaps we've become so used to filtering it out due to its prevalence that a reminder that it actually tends to have zero informational value is helpful to those sending pitches to people who put some value on their time.
Just as a random example, I loaded up the Rails front page and was greeted by the following [annotated]:
"Web development that doesn't hurt. [ok catchy tagline]
Ruby on Rails is an open source web framework [actual information]
that's optimized for programmer happiness and sustainable productivity [are any web frameworks optimized for unsustainable productivity or programmer misery? Fluff]
It lets you write beautiful code by favoring convention over configuration [Fluff]"
Then you get the following quote, also essentially zero-information-content fluff. Well, you learn that Tim O'Reilly is excited about Rails.
"“Ruby on Rails is a breakthrough in lowering the barriers of entry to programming. Powerful web applications that formerly might have taken weeks or months to develop can be produced in a matter of days.” -Tim O'Reilly, Founder of O'Reilly Media "
This style of writing flaunts its disregard for the time and intelligence of the reader. It's simply bad on a website aimed at technical users looking for information and a few download buttons. It's inexcusable when asking for money.
Getting bugged by people who could never add value to you (emotionally, monetarily, or otherwise) is not a nice problem to have. It's just a problem.
(Unless you're driving 200 mph on the highway and going to crash...)
That's just silly.