In the 90s and early noughties it was common for websites to have a paragraph at the bottom of the page containing nothing but keywords for search engines. Usually it was in small print or made to be casually invisible, but the keyword idea is one of the first things people did to get search engines targetting them... and search engines don't like keywords since people were using irrelevant once to catch traffic. Mind you, the layout of the page looks like it's from bang in the middle of the 'keyword' period... which is why it's strange to see it branded with 2013 and 2010.
Google's first result for "microsoft tla homepage" is this article, as is DDG's, so the unique keyword is of dubious value. As you say, a unique URL is more useful, because it's guaranteed to be unique.
Interestingly, if you search instead for "lamport tla homepage" (which is semantically easier than "uid-lamporttlahomepage and subtract the hyphen"), google gives you the same result, whereas DDG gives you the same link, but now it's called Lamport's TLA Homepage instead of The TLA Home Page.