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Fame always was a sliding scale, that's not something unique to the internet age. It's just gotten easier for some person in country 'x' to become famous in completely unrelated country 'y' but that's just a change in degree.

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It's also much easier for a person to become "Internet famous" overnight and without their consent if they, for example, post a video and it goes viral.

If you post a video then by definition that's with your consent, if the video is of someone else then that's a potential problem.

Most virals are fabricated though, which is a pity because 'viral' used to be a mark of excellence. Now it just stand for 'was marketed with enough initial push to overcome the activation energy'.

Right, and that's the conflict. If a person becomes a 'person of interest' if they're famous enough, the law is going to take something that operates as a sliding scale (or, I would say, "a contextual construct") and require a legally-binding global binary threshold to be made of it.

Good luck with that.

This works in Austria and Germany already for a long time. Those privacy laws are common there since the 1970ies (the raise of private computer data)

Laws are not binary. A judge would decide whether someone could be considered famous in the context of the case.

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