When did you last use Heroku? Have you seen https://status.heroku.com/uptime? It's not five nines, but it's more than most places I've worked :)
If 40% of your applications are down for 10 minutes, that's 10 minutes of downtime.
Seems like the best compromise is exactly what they did. The numbers are about as relevant to people looking to serve their applications as they could be without breaking things down by availability zone or stack or some other metric.