I'm not paying for it as a fan. I'm paying for it because it's a part of my business that I need and use every day. And I'm paying for it despite the fact that it's not a 100% good fit for me.
For us - and I know for some other folk I've talked to about exactly this topic - things like delicious and pinboard are really important services. I've done a little bit of custdev around this since a "better pinboard/delicious" for my particular use case is something I'm interested in.
I may be atypical. I may not be part of a large enough market for a real business to be built around (only done a little bit of custdev ;-). I've no idea.
But I do know there are people willing to pay at least that much on a monthly basis. Coz I've got a smallish mailing list of 'em ;-)