Agreed, but I'd argue that the only "improvement" 2048 made over Threes! was its pricetag.
That's just my opinion of course, but 2048 seems annoyingly easy - so much so that the up right down left repeat strategy is very valid to score a somewhat decent score when compared to some players.
However, the "official" mobile version of 2048 - which this blog post is specifically promoting - was created with full knowledge of Threes!.