Yep you are right, this is part of the wrong income/outcome balance. The Head of marketing said she could not handle the load so we needed to hire someone else. We were mitigated about that.

The hiring has been made against our will, and we could not prevent it to happen (again, 52% shares by the CEO, all the power in a unique pair of hands etc.)

The number of analysts is wrong as well: especially when you lack of customers. Hirings have been made in case of signing the huge contracts in the process of being signed.

An attempt to scale too early, with blurry indicators which made us thinking we eventually needed them.

Anyway, considering how much money was burnt every months, it would not have saved us much more than 1 or 2 extra months.