Personally, if I have to watch 3 ads on Hulu before my video, I'd rather them be for things I might want to buy than things I will never buy.
I could just watch regular TV instead of Hulu. Those ads are just targeted broadly by the viewership of a particular show or time-slot.
And there's no ads, ever.
And I can watch when I want, how I want.
Better yet, call it Rights-maintained Media.
It does nothing of the sort; it only makes it less likely you'll get a targeted ad, and more likely you'll get a nasty letter from your ISP instead.
/s