There's a word cloud about halfway down the post that shows words frequently used in comments on "rumor" posts. Words that are darkly shaded are associated with true rumors, and words that are lightly shaded are associated with false rumors.
I've never been into word clouds as a data visualization tool, but if you do use a word cloud, and you're using color to communicate something relevant about the data, PLEASE do not use a monochrome gray gradient, as this post has done. It's really difficult to tell whether "government" is slightly darker or lighter than "certainly," for instance.
A blue-red gradient would have worked a lot nicer in this case, in my humble opinion.