It isn't just their attention to detail that is impressive. They go out of their way not just to point out issue, but suggest fixes.
Too many Heartbleed blog posts from across the blogosphere, and sadly, HN comments, set out to criticize without suggesting something better.
Cloudflare has shown again that they are actively engaging the community for the communities benefit as well as their own.
This seems to be a very effective marketing strategy (I assume it is anyway).