The name could also be used against them by Feds wanting to shut it down by charging the devs with conspiracy to traffic or launder. Imagine if Bitcoin was called NarcoCoin and Gavin was openly giving interviews he develops it to facilitate trafficking and thwart law enforcement. They also might run into problems elsewhere, like Thailand or Singapore which require less burden of proof to send people away for conspiracy if this network has vendors listed there. These guys can't travel anywhere if this is released with their names on it.