google has similar issues with some EU providers in particular in france, for youtube.
traditionally the ISP pays to upgrade the pipes for the content that is provided by a third party (ie ISP pays for youtube, netflix traffic). ie the one whos downloading pays for upgrading pipes.
thats where some ISPs (comcast too then i guess?) generally cringe: this way of dividing costs was ok 10 years ago, but not anymore: streaming is 90% of their traffic and its not sustainable.