What Comcast is being chastised for, the thing that forced Netflix to transit with them directly, is being paid by its customers to connect to the internet, then refusing to use that money to buy a pipe large enough to deliver that. It wasn't Netflix that wasn't buying a large enough pipe to send its own bits. If Comcast had resolved its disputes with Cogent and widened the pipe to meet the customer demand it's being paid by those customers to meet, I'm sure Netflix would've been happy to stick with its ISP.