According to techcrunch[0], Automattic (parent company of Wordpress) also acquired Longreads. It seems like either a more simplified version of Wordpress is on the way or a revamping of the core product. I'm curious if they see Medium and other long form publishers as a potential threat or there is just interest in seeing the potentials of this new style working its way into Wordpress.

[0] http://techcrunch.com/2014/04/24/automattic-buys-scroll-kit-...