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Marketing isn't about lying. It's about telling the truth* that gets you to buy the product, not the whole truth. Who has time to tell the whole truth?

* for varying definitions of the truth.

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I always thought marketing was about convincing people that they wish to buy the product that the marketeer has, by whatever means necessary, whether it be whole truth, half truth or bare lie.

A good product can be marketed with the truth, a bad product however ...

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