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They should use classic Cable TV vs. Local Broadcasters tactics: Block all IPs from Comcast and force them to pay access to your content...which happens to be the exact amount they want for the Tolls.

If we consumers have to pay to access to content why shouldn't ISPs?

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That might work if Netflix had compelling content. Maybe they do, I don't know. But it is not helping Netflix that Comcast is ranked near the top for ISP market share and also owns a ton of its own content (NBC Universal).

That would kill Netflix before it hurts Comcast.

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