sutterbomb- thanks for checking it out.
Right now you can either trigger via exit intention (uses mouse detection) or a timer.
Once you have been "hit" with the campaign once, you are cookied (if enabled), so you will not be hit with it again, untill the Kit cycle's through. This setting is customizable as well.
Once you are "cookied" you should see a small tab on the bottom left of your screen, that gives you an opportunity to re-engage with the campaign. Did you see this? http://i.imgur.com/9keLK6h.png
This makes it so you don't annoy the crap out of people :)