Show HN: OptKit – Enterprise Level Conversion Rate Optimization Kit | Hacker News Reader

Show HN: OptKit – Enterprise Level Conversion Rate Optimization Kit

optkit.com

13 pointsacoyfellow10 comments

As a conversion optimization consultant, this is very interesting. It's not a new idea, but the execution is really great. The setup process was easy to do and understand.

A few comments:

1. Does the script really need to be at the bottom of the <body> tag? All my projects use Google Tag Manager -- which is placed at the opening of the <body> tag -- and it'd be much simpler to plug it in with GTM without ever touching code.

2. What does the JSON output look like? I wonder if it's acceptable for Mailchimp/Mandrill or other mailing list services.

3. I think it's a bit early to claim you have "enterprise-grade" targeting. How about IP filtering? Custom event triggers? Etc.

4. Is A/B testing capability in the works?

5. Any way to modify the popup code? I'd love to be able to add custom GA event tracking, and such.

With all that said, "Enterprise Level Conversion Optimization Kit" is really overselling yourself. Enterprise level? No. Conversion optimization? Only if your top-priority conversion is getting emails, which is rarely the case. That definition needs some more work.

Edit: And as several others have mentioned, the actual popup on your site is wonky. I tried triggering it (by moving my cursor towards the top-right corner) but all I saw was a very quick flash of the screen, followed by the small sticky appearing in the bottom-left corner.

1. No, it doesn't. I will refine this soon to make it more clear that you can place it other places as well. I have yet to run into any place where it won't work.. (yet!)

2. The JSON is pretty standard, I just use jQuery serialize on the forms to POST on your URL. MailChimp won't work right now with our Form Builder, but you can easily embed your own MailChimp forms by selecting "Use My Form Code" on section 2) Form Content. Several users already using OptKit with MailChimp.

3. I say enterprise grade because of the amount of segmentation you can do, already. Just with timing + geolocation limiting, you can segment messages. More features coming soon to strengthen this claim as well.

4. Yup :) You will be able to test any setting with a split test.

5. You can use your own code in both sections 1 and 2, so there is a hack-y way to get some GA codes in there.

That popup experience is obviously not ideal.. And not how its working for me.. Can you tell me what browser you are on?

> That popup experience is obviously not ideal.. And not how its working for me.. Can you tell me what browser you are on?

Chrome 34.0.1847.116 m on Windows.

Tested on Chrome 34.0 on Windows, works as expected for me. Again, sorry it's not working for you. Thanks for getting back to me

I will get to the bottom of this. Bugs are to be expected, right? At least I survived 45 minutes on the front page :)

Interesting concept. I'm curious to hear how you tune the decision to display vs. not display the popup.

For instance I was disappointed that trying to leave the site the first time didn't pop up your product to try to convert me. Seemed like you should be trying your own product on your own site. I went back to test it a 2nd time though and did get the popup when I was trying to leave. 3rd time through I didn't receive the popup.

sutterbomb- thanks for checking it out.

Right now you can either trigger via exit intention (uses mouse detection) or a timer.

Once you have been "hit" with the campaign once, you are cookied (if enabled), so you will not be hit with it again, untill the Kit cycle's through. This setting is customizable as well.

Once you are "cookied" you should see a small tab on the bottom left of your screen, that gives you an opportunity to re-engage with the campaign. Did you see this? http://i.imgur.com/9keLK6h.png

This makes it so you don't annoy the crap out of people :)

This is probably a stupid comment, but I was really expecting to see something trying to stop me when I closed OptKit's own tab. Eat your own food and show me how you increase YOUR conversion rates, if you manage to do that, I'll probably buy your product. Don't tell me about your product, show me your product.

Or perhaps I didn't understand what it's about...

Just my 2 cents.

EDIT: Ok, I tried again and now I got a pop up, I guess it's about timing etc. I guess if this works most of the time, it's as good as if it's working all of the time. Will give it a try!

eranation- doh! You should have been hit with the popup when you tried to leave the page. I also have some things coming that will be a fallback, to ensure that it gets seen more.

Sorry for the initial confusion, and thanks for the second chance. Email me if you have any issues or questions Coeyman@gmail.com

Could only get it to work after a few tries unfortunately. Great to see some more options in the exit-intent space, but definitely needs some refinement; the form fields on the pop up won't accept any inputs.

Thanks for checking it out, sorry it didn't work as expected. Can you tell me what browser you were on when you couldn't input the fields?

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