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"We have always admired them from afar, especially their dedication to craft and their commitment to their B Corp certification."

We have admired their B-corp certification? Is this a joke? It reads like satire, but I can't imagine anyone actually writing this on an acquisition announcement.

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There's an Etsy blog post where they explain what a B Corp is and why they wanted to be certified as one [1]. "It’s like a LEED or Fair Trade certification, but for a business, not just a building or a bag of coffee."

[1] https://blog.etsy.com/news/2012/etsy-joins-the-b-corporation...

You can find their Overall B Score at:

https://www.bcorporation.net/community/etsy

I had to look it up, but a B-Corp is a 'Benefit Corporation' - it voluntarily takes on a legal obligation to consider social good as well as profit in its decision making process.

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