That's where streaming/torrent/pirate solutions keep failing, and not understanding why. Nirvana nailed it: "here we are now, entertain us." The cheaper the price tag, the more technical know-how is involved. Popcorn Time came close, but still requires geek skillz. We're talking people who don't quite grasp "enter key" or "space bar" (much less "grep"), people who just want a limited linear list of what's available right now, who want to pick a channel generally filled with content they'll like, and who just want it to keep going without involvement.

Netflix is great - when you know what you want and are inclined to find it. When they finally get a consistent flow of new content, and set up "channels" inclined toward specialization with a good mix of shows, with some live content thrown in, then cable TV will have reason to panic.

Drop-dead idiot-proof simple. No wonder it took Steve Jobs to "crack" video, and we still don't know what he figured out (akin to "I found a marvelous proof, but this margin is too small...").