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For everyone thinking "What's the catch?" the catch is, you can't buy it.

They are doing 100x 'invite-only' purchases during April, and I haven't seen anything explaining more availability than that.

So the "catch" is that they only have a hundred to sell over the next week? That doesn't seem like much of a catch, it sounds like marketing.

Yeah, and it looks like they're not actually selling them - they're giving them away if you smash your old phone!

This seems incredibly wasteful.