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Google Code Jam has just started and so Google has the infrastructure and experience to handle large online coding contests. They should have just made Google I/O registration a simple programming exercise. Even a 10-minute in-browser exercise would have self-selected the right audience for I/O.

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How do you get the design folks registered? You're assuming that every session is a developer based session.

Most are (easily > 90%), so why aren't a majority of the seats determined this way? With a quick glance of last year's sessions, I don't see anything that's design focused. Maybe technical designers who also do a bit of prototyping and developing would benefit, but that's a developer-centric role, it's a lot more than design anyway, and I'd expect such a person to be able to complete a simple programming challenge.

https://developers.google.com/events/io/sessions

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