PR 101 - When something bad happens you do one of three things:

1. Don't talk about it.

2. Spin it.

3. Burn it. - Let the lesser known news sources get the scoop so the big news sources won't want it.

I think they're trying to go with 2. "This is a good thing... Oculus Rift Technology... leaving for other, more important reasons... etc..."

I would have gone with bullet 1.