"Last known state for rocket boost stage is 360 m/s, Mach 1.1, 8.5 km altitude and roll rate close to zero (v important!)"
So it appears it may be a failure, we'll find out soon what went wrong this time. More from Elon regarding what success would be, telemetry wise:
"Rocket boost stage reaching 0 m/s in one piece :) Will know soon. Odds not high." [1]
Regardless, they've demonstrated that the landing-leg module can survive the stresses of liftoff and fully powered flight, particularly at Max Q. This is quite an achievement, and vital for future tests.