>I don't know anything about marketing or branding but I'm a big fan of underpromising and overdelivering. You're right it doesn't sound that amazing, but it is to me.
>Soylent is supposed to disrupt the food that is all marketing and nutritionally disastrous. I'd like to differentiate by being honest and up front. Most food sold is all branding and taste. I feel there's a wealth of science and chemistry to food and nutrition that is largely ignored by the main players in the industry. They just make what they know people recognize and want. Fatty, salty food is sold because that's what people demand. There is a serious gap in the market for cheap, convenient, healthy food.
>The name kind of fades in to the background after you say it enough too. My brain has become accustomed to a positive association with the word 'soylent'. If I've had 'real' food for two meals in a row my mouth waters at the mention of the word soylent. Your body learns. The stomach is connected to the brain. Think about 'coffee'. That's a terrible name. It sounds like 'coffin' or 'coughing'. But no one notices because it's become its own idea and most people have formed an association with it, good or bad.
>I own the trademark. It could be sold under a different name in addition to soylent for marketing purposes. That's pretty common. Some conservative people may never be able to get past the name. I considered the name 'manna' but it's heavily trademarked, and a little cheesy. I'm open to suggestion.
- http://discourse.soylent.me/t/changing-the-name-to-something...