* A sliding keyboard requires pretty intense engineering within the body
* It seems ara is targeting very large and very small sizes, but not something like an iPhone. Even if it does, it doesn't solve the "I want a phone thats size X", it still limits your choice of size. Further, I wouldn't call this[0] "considerably wider".
* These phones are guaranteed to be much more fragile than current phones, that's a tradeoff of modularity.
So really, though I understand your desire, in the context of Project Ara all of these requirements are met better by current available smartphones.
[0] http://www.phonearena.com/phones/size/Sony-Xperia-Z1-Compact...