When people try to undermine a system, two negative things may happen: 1) The system that is being undermined will be pushed too far and it won't be see as reliable and/or 2) The system that is perpetrating the undermining will get patched out of existence.
Both scenarios end poorly for the bitcoin ecosystem.
If you want to send a bitcoin but aren't sure you'll be receiving what was intended to be your half of the transaction, stick to n-of-m signature transactions.
https://en.bitcoin.it/wiki/Contracts
EDIT: With that being said, I believe it's time for the BTC community to figure out how to patch this problem before it ruins zero-confirm for bitcoin.